Engagement  ·  Multi-unit leadership  ·  National retail

One site from worst to first, and the region with it.

The client

A high-volume site, and then the region around it.

A single high-volume location inside a national retail network, and subsequently the wider region it belonged to. The work began as a site leadership assignment and grew into a multi-unit one, which is what makes the second half of this story more useful than the first.

The challenge

The lowest engagement score in North America.

Engagement sat at forty percent, the lowest of any location in North America. The score was the symptom. Four things underneath it were feeding each other.

Staffing gaps that never closed Open roles stayed open. The people who remained absorbed the difference, which made the next departure more likely.
A leadership layer that had stopped leading Some through capability, some through fatigue. Either way the site had no functioning management team.
Low morale that had become the culture It had been true long enough that people had stopped expecting anything else.
Rising labour risk A disengaged workforce with legitimate grievances and nobody credible listening to them.
The approach

Fix one site properly, then make it repeatable.

The site work and the regional work are the same discipline at different scale. What made the region move was not running the site playbook thirteen more times. It was that the playbook had been proven, so other leaders could be held to it credibly.

Listened before changing anything Employee roundtables across every shift. Conversations rather than a survey, so people could see they were being heard.
Rebuilt the management team Some leaders were developed, some moved, some removed. This is the part most turnarounds avoid and the part that decides the outcome.
Built a real staffing plan Not a requisition list. A plan accounting for turnover, seasonality, and the roles where a vacancy hurt most.
Put accountability on a weekly rhythm Manager meetings built on daily engagement and HR metrics, so numbers were discussed while they could still be influenced.
Took the same discipline across the region As the remit widened, the approach went with it. Site leaders were coached on the same rhythm, held to the same metrics, and supported through the same difficult people decisions.
The outcome

Worst site in North America to best, and the region followed.

Both results happened over the same three years, which matters: the regional result is what shows the approach was transferable rather than personal.

40 to 97Site engagement

Eighty-seven percent in year one, ninety-four in year two, ninety-seven in year three. The highest engagement score across the North American network.

#1Region in North America

Over the same period the region became the highest performing in North America, across the full operating scorecard rather than engagement alone.

2xSam Walton Award

Recognised in back to back years for the highest level of associate engagement.

At a glance

The engagement in short.

Client
A national retailer, one site and then the surrounding region
Situation
Lowest engagement score of any location in North America
Scope
Site leadership, then multi-unit regional leadership
Duration
Three years
Result
Site 40% to 97%; region became highest performing in North America
Recognition
Sam Walton Award of Excellence, twice
Why this matters

One turnaround is a story. A region is a method.

The site result is the less interesting half

Any capable leader given one location and enough time can move a number. What tells you whether the approach was sound is whether it worked when applied by other people, in other locations, without you in the room.

Engagement scores are a lagging indicator of leadership

Low engagement is what you can measure. What you are looking at is usually staffing, or a manager, or a promise made and not kept. Treat the score as the problem and you get engagement campaigns. Treat it as a symptom and you get change.

Year two is the real test

Most turnarounds get a first year bounce from attention alone. What separates genuine change from temporary change is whether improvement continues once the novelty has gone.

Let's talk

Thirty minutes is usually enough to know if I can help.

You tell me what is going on. I tell you whether I can help, and if I cannot, who I think can. Both outcomes are useful.